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Beginning in 2008, the ZEREK brand was conceived by a group of lure enthusiasts, professional anglers as well as a product development team.
The Zerek range of lures is developed through the strictest of testing processes and employs the latest technology in lure design. Be it casting, achieving a natural swimming action or colour selection each single product is guaranteed to satisfy even the most demanding anglers around the world.
With continuous effort and development, Zerek strives to achieve the perfect lure for every angler.
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